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Reserved is a Polish clothing store chain, part of LPP, which has more than 1,700 stores located in 18 countries.
The LPP company was established in 1989 and the first stores under the Reserved fashion brand were opened in 1999. The founders of the company are Marek Piechocki, a civil engineering graduate from the Gdańsk University of Technology and businessman Jerzy Lubianiec.
Besides Poland, stores are located in Germany, Bulgaria, Czech Republic, Estonia, Hungary, Latvia, Lithuania, Romania, Serbia, Croatia, Russia, Slovakia, Ukraine, Egypt, Kuwait, Saudi Arabia, Qatar, United Arab Emirates, Belarus, Great Britain and soon in Israel.
In 2014, Reserved opened their first store in Germany, in Recklinghausen.
September 2016, it was announced that Reserved would be taking over the lease on the former British Home Stores (BHS) flagship store on London's Oxford Street. The store officially opened on 6 September 2017.