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Bershka was born in 1998 as a new brand of the Inditex Group.
Bershka presents itself as a reference point for fashion that targets an increasingly demanding public, and in just 2 years, had consolidated its brand image in 100 shops. Today, after 18 years, the chain has more than 1000 stores in over 70 countries, with sales that represent 9% of the total revenue for the whole group. Bershka has a sales area of more than 455,000 square meters. The company's business encompasses the design, manufacture, distribution and sale of fashion in the stores.
In order to always provide the latest trends at its stores, Bershka uses the flexibility of its business model to adapt to changes that may arise during the seasons, and responding to them by bringing new products to the stores in the shortest possible time. The models for each season are developed entirely by their creative teams, who take as their main source of inspiration prevailing fashion trends on the market, through information received from the shops, as well as the customers themselves. The Bershka design team consists of more than 60 professionals who are continuously assessing the needs, desires and demands of consumers, offering more than 4000 different products in the stores each year.