Diadema is the most famous Croatian fashion high street brand that cultivates its characteristic style that was
built through the years dedicated to the fashion industry, teamwork and buyers. The brand gained its
recognition based onperseverance on quality and comfort, and showed continuity while designing models that
highlight femininity, elegance and sexy appeal.
Today already known characteristics of the brand are its cover faces, the public persons whose
achievements, talents and fashion styles represent an inspiration to urban girls and women that wear
Diadema. To accommodate targeted customer segment the product range includes several different fashion
directions, i.e. urban youth trends, everyday business combinations and the formalwear line for evenings and